Variables influencing spectators’ desire to stay at a professional golf tournament in Japan　（査読あり）

The purpose of this study is to examine the influence of market demands and peripheral services on the desire of golf spectators to stay at and re-patronize golf tournaments。 The results indicate that core products (affection to player, the game of golf, and course setting) affected the patrons’ desire to stay。 Furthermore, the results provide support for a significant relationship between the desire to stay and re-patronage.
Yasuhiro Watanabe，Koji Matsumoto，Haruo Nogawa

Contemporary Management Research:An International Journal

Vol.3