An Examination of Professional Golf Spectator Behavior: The Causal Effects of the Desire to Stay at a Golf Tournament　（査読あり）

The purpose of this study is to examine the influence of market demands and peripheral services on the desire of golf spectators to stay at and re-patronize golf tournaments. The results indicate that core products (affection to player, the game of golf, and course setting) affected the patrons’ desire to stay. Furthermore, the results provide support for a significant relationship between the desire to stay and re-patronage.
Yasuhiro Watanbe, Koji Matsumoto, Haruo Nogawa
全般

Advances in Sport Management Research Journal

Vol.1