The effect of the variables on spectators' desire to stay at professional golf tournament in Japan

The purpose of this study is to explore the influence of market demands and peripheral services at professional golf tournaments in Japan on spectators’ desire to stay at and re-patronize these events.In conclusion, core products and peripheral services had an influence on desire to stay of the spectator, and research findings have shown a strong re-patronage relation to the desire to stay at tour tournaments.

The 28th Annual North American Society for Sport Management Conference