論文

基本情報

氏名 兎内 祥子
氏名(カナ) トナイ ショウコ
氏名(英語) Shoko TONAI
所属 広島経済大学 経営学部 経営
職名 助教
researchmap研究者コード
researchmap機関

題名

Revisiting the Anchoring Effect in a Chinese Writing Experiment

単著・共著の別

共著

著者

Junyi Shen
Shoko Tonai

担当区分

概要

Previous studies on anchoring have shown that the anchoring effect is one of the most robust cognitive heuristics. This paper examines whether this effect also exists in the valuation of Chinese writing tasks and whether the willingness to pay values in two different anchor conditions converge when the information of all subjects’ previous prices is published. We find that the actual willingness to accept values could be manipulated by an arbitrary anchor. Furthermore, we also demonstrate that the convergence of the willingness to accept values between two different anchor conditions temporarily exists.

発表雑誌等の名称

International Journal of Applied Research in Business Administration and Economics

出版者

Vol. 1

No.1

開始ページ

54

終了ページ

61

発行又は発表の年月

2012/03